Hint to students applying for jobs
a) When you google the company, make sure you spell the name right.
b) Assume the reader of your cover letter is well aware of what the company does?
c) Don't tell me that my company is a world leader, world famous, etc. It really does not impress me!
d) If English is not your native tongue, find someone who can proof read it.
e) Show me that you actually read the job posting, but don't regurgitate it almost verbatim in your cover letter.
f) If you don't meet the criteria specified in the posting and you still feel you have to apply, at least justify why I should make an exception.